And a strong click-through rate from the SERP could indirectly improve your rankings. However, a compelling meta description tag could entice searchers to click through from the SERP to your site, especially if the description includes the keywords they were searching for. Google has also stated that keywords in meta descriptions won’t affect your rankings. It’s important to note that the meta description tag won’t always show up in the results for a Google search (Google frequently picks a snippet of text from the page itself) but it’s useful in other ways. You’ll find them in the search results page:Īnd at the top of your browser (for organic search pages or for PPC landing pages): These tags have a real impact on search rankings and, perhaps just as importantly, are the only one of the tags we’ll discuss here that are visible to the average user. Title tags, on the other hand, are the most important of all of the meta tags discussed here. These days Google doesn’t use meta keywords in its ranking algorithm at all, because they’re too easy to abuse. This was known as “ keyword stuffing.” Google eventually got wise to this and decided in the end to devalue the tool. Years ago, marketers eager for page views would insert keywords totally unrelated to their pages into their code in an attempt to pirate traffic from the more popular pages, those that actually were about Lindsay Lohan, or whoever was then trending. Remember back in kindergarten and when your teacher gave you a stern look and said “if you can’t stop using those crayons while I’m talking, I’m going to take them away from you,” and you didn’t listen and, to your shock, they were indeed taken away? That’s sort of what Google did with meta keywords. Years ago, the meta keyword tags may have been beneficial, but not anymore. Meta Keywords are an example of a meta tag that doesn’t make much sense to use these days. Meta Robots Attribute – An indication to search engine crawlers (robots or “bots”) as to what they should do with the page.Meta Description Attribute – A brief description of the page.Search engines view this text as the “title” of your page. Title Tag – This is the text you’ll see in the SERP and at the top of your browser.Meta Keywords Attribute – A series of keywords you deem relevant to the page in question.(There are more than four kinds of meta tags, but some are less common or not relevant to web marketing). Others are worth using regularly, and will very likely increase your traffic by letting Google know who you are and what you provide. Some are not as useful as they once were. There are four major types of meta tags worth knowing about and we’ll talk about them all here. The part at the top, or “head” of the page, is where the meta tags would be. If you want to find out whether a given page is using meta tags, just right-click anywhere on the page and select “View Page Source.”Ī new tab will open in Chrome (in Firefox, it’ll be a pop-up window). (See Know Your Meta Tags below).įind keywords to make your meta tags useful with our Free Keyword Tool. One of the goals of this page is to explain which meta tags can potentially help your SEO rankings and which have mostly fallen out of use. Yes, they do, but not all of them and not all of the time. The “meta” stands for “metadata,” which is the kind of data these tags provide – data about the data on your page. The only difference between tags you can see (on a blogpost, say) and tags you can’t see is location: meta tags only exist in HTML, usually at the “head” of the page, and so are only visible to search engines (and people who know where to look). Meta tags are essentially little content descriptors that help tell search engines what a web page is about. Meta tags are snippets of text that describe a page’s content the meta tags don’t appear on the page itself, but only in the page’s source code.
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