![]() It’s easier on the desktop version.Īnd yet, Instagram web still lacks a few details to meet the app’s expectations. Pause videos with just a click: you can also do that on the smartphone version if you press and hold the screen.This is a novelty that had been long-claimed by users. Watch live broadcasts: since 2021, it’s also possible to watch Instagram live broadcasts on laptops, and not just from smartphones (whose small screen turned out insufficient).Send DMs: this feature was added a little earlier, in 2020.Publish videos and images: one of the best-received novelties because up until 2021 you could only do that from your mobile version.Besides, you can also interact with other users’ posts and stories (this feature was available since the beginning). Log in with your username: check your feed, stories and notifications.In November 2021, the app released a desktop version with brand-new interface with many more features. It looks like the people in charge of Instagram’s UX finally listened to their users. This is one of the harshest criticisms Instagram has taken since the beginning.īeing an app that works by uploading pictures from your smartphone, its desktop version still lacked some flexibility.Īnd we say “lacked” because that’s all changed now. Give free rein to your most creative side, you will see how your audience thanks you.Īnd now, yes, we are going with the less beautiful side of this social network. A video of how you package the product.What kind of photos can you take? We give you ideas: You must think that consumers empathize more with the brands that they see more real. Through the photos and videos you can show your work or your products in a more relaxed way. This will make it much easier for you to grow your community. If you want the repercussion of your store to grow, you need people to really interact with your content.Īs above-mentioned, if you compare the engagement rates of different social networks, you will see that the instagramers are much more committed to the brands than those of Twitter or Facebook. Having followers to have them is of no use. N✢: the one that most engagement is going to give your brand Only by this point is a social network to be taken into account. Only 3 years later (in 2021), such number surpassed 2 billion users, regardless of the strong competition generated by the appearance of TikTok -which has grown remarkably since 2020. N✡: overwhelming growthįor you to get an idea, in June 2018, Instagram reached a billion active users per month. That’s why, before you start working with Instagram, you have to assess whether this is the best channel to achieve your goals or if there are better ones.īut let’s start with the positive side. Why should you sell on Instagram? Advantages and disadvantagesĪs we said at the beginning, each social network has its peculiarities. Are you ready to start selling on Instagram?.Collaboration makes strength (ally other brands) Instagram Shopping: turn your profile into an extension of your eCommerce Use photos of your products made by your followers If you have a physical store, geolocate your photos in it. N✤: very limited to derive traffic to the web.N✢: the one that most engagement is going to give your brand.Why should you sell on Instagram? Advantages and disadvantages.Note: If you have a valid shop but there are no catalogs available, you may need to reauthorize your profile to give Sprout permission to view your products. Click and drag the tag to the desired location on the image. Select a product from the list to add it as a tag to the image.ġ0. Note: If your shop includes products with multiple variants, Sprout recommends searching by SKU for the most accurate results.ĩ. Search for the product you want to tag by SKU or product name. Click the pencil icon on the attached photo.Ĩ. Choose up to 10 images from your desktop, Asset Library, Canva, Dropbox or Google Drive.ĥ. Note: You can only tag product posts for 1 Instagram profile at a time.Ĥ. Select an Instagram profile from the Profile Picker. To include product tags in your Instagram posts:Ģ. Read this article to learn how to set up a shop. Note: In order to leverage the product tagging API, you must have an Instagram Business account and an Instagram Shop. You can use the Sprout desktop app to tag products in Instagram posts. Leverage Sprout’s robust product tagging insights to understand the value to your business. Tag often in different formats to help potential shoppers learn more about your products at the moment of discovery.
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